Web Advertising
hit your target where it's sitting
While print radio and TV advertising still has its place in the world of sales and marketing, web advertising is an increasingly effective and cost-efficient tool - whether the audience you are targetting is global or local.
At eggmedia we enact both "free" and paid advertising campaigns for our clients:
- "Free" Advertising - There are thousands of free listing websites on the internet, like Kijiji, craigslist or googlemaps, where you can list your services for free. If your business holds scheduled events, services or workshops, there are also many event listing websites, where you can list your event (with a link to your website) for free. You can also do link sharing with other sites, where reciprocal links are put on your sites. Getting listed on other sites, along with sending more direct traffic your way, can also improve your ranking on search engines. By using web analytics, we can see the efficacy of these listings as it relates to improved site tracking and search engine ranking.
-
Paid Advertising - There are a growing number of high-traffic websites where nearly anyone can advertise on the web. In fact, like with broadcast television and radio, some of the highest traffic sites on the internet are financially supported almost exclusively through selling advertising space. Web 2.0 entities like facebook, google, myspace, and linkedin are at the forefront of web advertising - offering advertising opportunities that can be extremely focused and extremely inexpensive. On facebook, for example, you can select the exact demographic you want to target and only advertise to that demographic. You can also tell facebook the maximum you want to pay for each click on one of your ads - and the maximum amount of money you want to spend on your facebook advertising campaign each day. And the market is huge. In Canada there are nearly 10 million registered facebook users. In the United States there are nearly 50 million. In Vancouver, BC alone, there are nearly half a million. Eggmedia will help you design and run your online ad campaigns, giving you reports on the results you are getting and helping you to further refine your campaigns to hit the most active audience.
We also design web ad banners that catch attention, convey your message and are pleasant and engaging to look at.
Contact us for a no-obligation consultation and quote.
